Privacy is one of our values.
This Privacy Policy explains what personal information we collect, how we use it.
This page is an English translation of our Aviso de Privacidad Integral, provided for the convenience of our international clients. If there is any difference between the two versions, the Spanish version prevails.
Contents
Who is responsible for your information
DOWNTOWN DT NAIL STUDIO® (“DT Nail Studio”, “we”, “us”) is responsible for the processing of your personal information.
- Address for legal notices: Mérida, Yucatán, Mexico.
- Privacy contact: info@downtownailstudio.com
- Phone / WhatsApp: +52 999 970 6193
- Website: www.downtownailstudio.com
Personal information we collect
We collect information directly (when you give it to us) and automatically (when you browse our website).
Website contact form
- First and last name.
- Email address.
- Phone number (optional).
- Service location: city, neighborhood, hotel or residence.
- Service of interest, preferred date and how you heard about us.
- Your choice about receiving updates and promotions.
WhatsApp, social media and email
- Name, phone number or username, and the content of the messages you send us.
- The address or details of where the service will take place (home, hotel, hacienda, room number) and any access details needed to get there.
- Service, design and scheduling preferences.
Payments and invoicing
- Proof of the 30% deposit and of the balance payment.
- Credit card, debit card and payment-link transactions are processed by third-party terminals and payment platforms. We never receive or store your full card number.
- If you request a Mexican tax invoice (CFDI): name or company name, tax ID (RFC), tax postal code, tax regime, CFDI use and an email address to send it to.
Photos
- With your prior permission, we may take photos or videos of the result of your service (usually of hands or feet).
Browsing data
- IP address, device and browser type, pages visited, time on site, referring site, approximate location and cookie identifiers. See section 4.
Sensitive personal information
We do not ask for sensitive personal information. We do not keep records of allergies, medical conditions or medications. If you choose to tell us about an allergy or a nail or skin condition for your safety, we will use it only to adapt, or if necessary not perform, the service at that appointment, and we will not keep it in our records. The visual check of your nails and cuticles at the start of each appointment is used only to provide the service.
How we use your information
Primary purposes (necessary to provide the service)
- Answering your enquiries and sending you our service presentation and pricing.
- Scheduling, confirming, rescheduling or cancelling your appointments.
- Estimating and arranging our nail technician’s transportation to your location.
- Providing the service at your home, hotel or residence.
- Collecting the deposit and balance, and issuing any invoice you request.
- Following up after your service and handling questions or complaints.
Secondary purposes (optional, require your consent)
- Sending you updates, promotions and news by email or WhatsApp, only if you ticked the box on our form or otherwise gave us permission.
- Posting photos or videos of the result of your service on our website and social media (Instagram, Facebook and TikTok), only with your express permission.
- Analyzing how our website is used and measuring the effectiveness of our advertising through cookies (see section 4).
- Inviting you to share your opinion of our service, for example on Google.
If you don’t want your information used for a secondary purpose, you can leave the updates box unticked, decline photos, or email us at any time at info@downtownailstudio.com. Saying no to secondary purposes does not affect the services you book with us.
Cookies and tracking technologies
Our website uses, or may use, cookies and similar technologies (pixels, tags) from the following providers:
| Tool | Provider | What we use it for |
|---|---|---|
| Google Analytics | Google LLC | Visitor statistics: pages viewed, traffic sources, device and approximate location. |
| Google Tag Manager | Google LLC | Managing the Google Analytics and Meta Pixel tags on our website. |
| Meta Pixel | Meta Platforms, Inc. | Measuring how well our Facebook and Instagram ads perform and showing relevant ads to people who visited our website. |
| Google Business Profile | Google LLC | Seeing how many people call us, ask for directions or visit our website from our Google Maps and Search listing (aggregated statistics provided by Google). |
These tools may collect your IP address, cookie identifiers, browser and device type, pages visited, time on site and referring site. Google and Meta process this information under their own privacy policies.
How to turn them off
- Set your browser to block or delete cookies (Chrome, Safari, Firefox and Edge all offer this in their privacy settings).
- Install the Google Analytics opt-out browser add-on.
- Manage your ad preferences with Google and in Meta’s ad settings.
Blocking cookies won’t stop you from using our website or contacting us.
Who we share your information with
We do not sell or rent your personal information.
Service providers (processors)
We share your information only as needed with providers that process it on our behalf and under our instructions:
- Email and website hosting providers, which receive form submissions.
- WhatsApp (Meta Platforms, Inc.) and social media platforms, to communicate with you.
- Banks, card terminals and payment platforms, to process your payments.
- Uber, which receives the service address for our nail technician’s ride.
- Google and Meta, for website statistics and advertising (see section 4).
- Our accountant or invoicing provider, to issue your CFDI.
Some of these providers store information on servers outside Mexico, mainly in the United States.
Transfers that do not require your consent
- To Mexico’s Tax Administration Service (SAT), through the issuing of invoices, to meet tax obligations.
- To competent authorities that lawfully request it, or where necessary to establish, exercise or defend a right in legal proceedings.
We do not make any other transfers of your personal information that would require your consent.
Minors
We serve clients aged 16 and over. For clients aged 16 or 17, the appointment must be requested or authorized by a parent or legal guardian, who provides the information and consents to this Privacy Policy. We do not post photos of minors. We do not knowingly collect information from anyone under 16; if we learn that we have, we will delete it.
How long we keep your information
We keep your information for as long as you remain a client of DT Nail Studio. When you stop being a client or ask us to delete it, we will block it and then delete it, except for information we are legally required to keep. For example, invoice-related information is kept for the period required by Mexican tax law (generally five years).
If you contacted us but did not book a service, we will delete your information once it is no longer needed to answer your enquiry.
Information collected through cookies is kept according to each provider’s retention periods.
Security
We use reasonable administrative, technical and physical measures to protect your information against damage, loss, alteration, destruction or unauthorized access. These include limiting access to the people who need the information to provide the service, password-protected accounts and providers that use encrypted connections. If a security breach significantly affects your rights, we will tell you without delay.
Withdrawing consent and limiting use
You may withdraw any consent you have given us at any time, without retroactive effect, by emailing info@downtownailstudio.com with the details listed in section 9. Please note that we may not be able to act on a withdrawal immediately where the law requires us to keep processing your information, and that withdrawing consent for primary purposes may prevent us from providing the service.
To stop receiving promotions
- Reply “STOP” or “BAJA” to any of our WhatsApp messages or promotional emails.
- Email us at info@downtownailstudio.com.
Photos
If you allowed us to post a photo and change your mind, write to us and we will remove it from our website and social media accounts. We cannot control copies that others may have made while it was online.
Changes to this Privacy Policy
We may update this policy because of changes in the law, our services or our privacy practices. The current version will always be posted on this page with its last-updated date. If a change means using your information for new or different purposes, we will ask for your consent again.